Ashley Greene Inks Deal with DKNY and DKNY Jeans!
Wed, 10.19.11 | 2:53:30 pm
Ashley is the new face for DKNY and DKNY Jeans!
DKNY announced today, October 19, via their official Twitter and tumblr page that Ashley has inked an exclusive one year deal to be the brand ambassador! She will be photographed by Inez van Lamsweerde and Vinoodh Matadin to appear in the brand’s global ad campaigns for Spring 2012.
From the official Press Release:
Patti Cohen, Donna Karan International’s executive vice president for global marketing and communications, told, “Ashley embodies everything DKNY—her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives.”
Greene stated, “I’ve always loved Donna Karan’s creations. To be a part of the brands’ message is incredibly exciting because it feels like such an organic fit. It’s easy to talk about how these clothes work for my lifestyle, whether I’m in New York, L.A. or traveling for work.”
Ashley follows in the footsteps of Rachel Bilson, Hilary Duff, Alexa Chung, Anja Rubik, Harley Viera Newton, and Leigh Lezark who have been DKNY faces in the past years.
Great partnership considering she’s always been a fan! Cannot wait to see her ads for the brand!